BBGA Launches Did You Know? Campaign
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Industry peers increasingly ask how the BBGA, the recognized voice of the British business and general aviation sector, is responding to acts of trespass and vandalism of executive jets. Just last month one prominent activist, fresh from spraying orange paint over Stone Henge, Wiltshire’s iconic monument, cut through a security fence at London Stansted Airport, entered a private aviation terminal, and did the same to two, privately owned, visiting business jets.
In answer, they are telling the story of business aviation with the launch of their UK-specific Did You Know? campaign. They are kicking it off with a series of 20 contemporary short videos from around the UK. You can find them under the hashtag #Bizavenables.
Produced by GearupMedia, in conjunction with a viral social video specialist agency, these vertical videos are being rolled out on the major social media platforms - Instagram, LinkedIn, TikTok and YouTube. They can also be viewed here: https://bbga.aero/bbga_links/
They are also canvassing their members with new #Bizavenables LinkedIn and X platforms, inviting them to share their sustainability innovation stories, and how they recruit new employees into aviation, to highlight how we continue to lead by example.
The perception of private aviation as all champagne and caviar is wrong. Many private aircraft have such small cabins that you can’t stand up in them, but they do connect city pairs that scheduled airlines don’t. Around 10% of business jets are air ambulances. (One leading London Stansted FBO handled 85 medical repatriations last year). There are King Airs and Pilatus PC-12 turboprops for repositioning crew and delivering AOG parts for stricken airlines or cruise lines.
Business aviation connects 3,150 city pairs in the United Kingdom; 120 metro areas and 124 airports; versus 506 connections; 30 metro areas and 30 airports served by the top 16 airline (A4E and Wizz) holdings in Europe, according to latest data analysis by WINGX. (See chart).
Each business aircraft landing in the UK (Europe’s second biggest market behind France), supports an average 100 jobs – pilots; customer service representatives at FBOs; refuellers; aircraft cleaners; inflight catering companies; concierge; hotel staff (many FBOs have adjacent hotels); trip planners; etc. As for clientele flying, they are diverse and invariably on a strict schedule. They may not be playing to 90,000 fans at Wembley Stadium, but they may well be opening a business in the UK, visiting a remote facility or closing an important deal.
They will have turned to charter because their local airport no longer offers a scheduled alternative. Business aviation is discretionary but always reliable.
“As Europe’s largest national business aviation association, it is important that we build our own narrative and we are therefore pleased to have started this new campaign. Our members are innovative and increasingly environmentally conscious. We want to highlight how they are making a difference,” said Lindsey Oliver.
Please help BBGA push the message out widely. Share the videos using the hashtag #Bizavenables so that as many people as possible can view them.