Sino Jet Expands in China's Greater Bay Area

Economic growth in the GBA is predicted to surpass the rest of China and drive business expansion, according to a recent joint report from KPMG, HSBC and HKGCC. Under the plans, the Central Government of China is set to invest in the GBA, connecting the cities for international and domestic transport including business aviation. Sino Jet is one of the fastest growing business aviation management companies with multiple bases in Greater China. Through its group of companies, it offers comprehensive services, specializing in niche and business travel. There is also a trend among China’s elite for access to highly personalised “bleisure” travel, which Sino Jet offers through its “flying club”, GEOSTAR.

In 2018, Sino Jet Ltd opened a base in Guangzhou, China, as part of the company’s strategic expansion into the Greater Bay Area (GBA). Sino Jet currently has four bases in the GBA. These are, Macau, Hong Kong, Guangzhou and Shenzhen. The operator, which is the first in Mainland China to achieve the IS-BAO III safety standard, plans to further expand into the GBA and meet the growing trend for niche travel services.

The “GBA Initiative” from the Central Government of China aims to shape the region as an economy comparable to global bay areas including San Francisco, Greater New York and Tokyo. Around 25% of those on the Forbes China Rich List 2018 are based in or originate from the GBA, indicating a demand for greater access to business aviation services.