ARGUS | Marketing specialist
/ARGUS International, Inc.: Founded in 1995, ARGUS is the worldwide leader in specialized aviation services that allow organizations around the globe to improve their operational and business decision making. Our mission is to exceptionally deliver relevant and valuable information solutions to the Business Aviation, Air Carrier, Rotary Wing, UAS, and the overall Aerospace marketplace.
ARGUS is currently seeking a Marketing Specialist to join our team. This position will work at our Denver, CO location. The Marketing Specialist position requires a dedicated individual to manage the execution of tactical marketing elements for the company. This person is responsible for the development and implementation of marketing campaigns and initiatives to meet organizational revenue and growth objectives. The Marketing Specialist will help manage and improve the corporate website and overall digital presence, including responsibilities for website SEO, PPC campaigns, and Social Media. He/she will develop and execute multi-channel marketing campaigns, and will assist with tradeshow and conference planning, execution and logistics for all lines of business within ARGUS International.
This position requires interface with the sales organization, senior leadership team, customers, prospects, media contacts, and other industry representatives. The Marketing Specialist position is a full-time, exempt position and is expected to work a minimum 40 hour work week.
Individual responsibilities will include:
Q Assist (Now manage and oversee) (from Marketing Manager description) with the
management and optimization of Pay-Per-Click marketing campaigns across all product lines, resulting in qualified leads for the sales team.
Q Improve corporate website's SEO through continuous content and keyword analysis and refinement.
Q Manage the company's Social Media content calendar and activities via Hootsuite including: Linkedln, Facebook, YouTube and Twitter.
Q Prepare and present monthly reports to the Marketing department relative to digital marketing efforts and metrics.
Q Develop and administer marketing database(s) which includes client and prospect information, email and traditional mailing list applications, by product, etc. Continually review and update the prospect lists as necessary to grow the business and keep up with new markets and product/service initiatives.
Q Produce original content for email marketing campaigns with assistance from product teams.
Q Distribute recurring product newsletters and reports to ARGUS customers
Q Author and manage external company communications, press releases and other
customer/industry facing materials, ensuring maximum exposure of the release to the
appropriate audience and track published results.
Q Work collaboratively with the Marketing and Sales teams to oversee the company's involvement in various industry networks and associations.
Q Assist in the planning, preparation and execution of corporate tradeshows and conferences throughout the year.
Q Other activities and initiatives as directed by the Director of Marketing.
Q Develop, maintain, update and manage company's brand and related marketing message vehicles including web-site, collaterals, business cards, proposals, videos, social media, clothing, promotional materials, etc., being consistent with marketing plan, budget and brand requirements.
Q Oversee and initiate the company's social media activities including supervision of Web site design, content management, company Facebook and Linkedln site, and any other social media that may apply.
Q Develop, manage and execute on approved monthly Marketing Calendar to include required email, direct mail and other campaigns. Monitor and report on the results of marketing initiatives.
Minimum requirements:
Q BS Degree in Marketing or similar discipline required
Q Strong content writing, editing and proofreading skills (Writing samples may be requested)
Q Experience with website SEO and PPC management
Q WordPress experience is highly preferred
Q Ability to work well under tight deadlines
Q Email marketing experience is a plus
Q Salesforce or other similar CRM experience is a plus
Q Excellent verbal and written communication skills
Q Detail-oriented with the ability to manage projects from beginning to end with defined, positive results
Q Must be creative and willing to accept input from multiple sources
Why Chose ARGUS? ARGUS is an equal opportunity employer. Full time benefits will include; 401K Match, Medical/Dental/Vision Insurance, Paid Vacation and Holidays, Flexible Schedules, Competitive Salary with casual atmosphere.
Please register to submit your cover letter and resume at: